AMY
H
TAUCHERT
VISUAL, EVENT & ENVIRONMENT DESIGNER
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A passionate designer and creative big-idea thinker who delivers innovative, world-class retail environments. Extensive visual presentation experience including events, showrooms, tradeshows, retail store design, pop-up shops, POP displays, fixture design and visual directives. Experience also includes team leadership, vendor collaboration, art direction, presentations, photo shoots, and retail and trade marketing.
01 PROFESSIONAL
COMPETENCIES
INNOVATIVE THINKER
PROBLEM SOLVER
CREATIVE
TEAM LEADER
COMMUNICATOR
ILLUSTRATOR
STRATEGIC PLANNER
90%
95%
90%
80%
75%
80%
70%
02 RESUME
The Timberland Company
2014-2019
Sr. Manager Global Visual and Events | VF Corporation
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Led in communicating marketing strategies for events and environments that support the company’s philosophy and beliefs. Values messaging through visual presentation for product launches events, trade and Public Relation events, showrooms and brand headquarters.
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Led the creation of visual brand presentations in global markets including the brands “emerging” markets of Asia, South and Central Americas through visual summits, global guideline and seasonal toolkits.
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Successfully executed modern and innovative 360 degree store experience informed by in-depth Consumer Insight Research.
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Designed and executed fixtures, interactive point of purchase displays, innovative visual merchandising, seasonal graphics, scent and sound for a holistic and curated customer journey.
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Led and expanded visual benchmarking from 2 to 5 regions globally within the company’s strongest markets. Analysis of retail trends and innovative story-telling allowed Events, Environments, Art and Copy and Ecommerce teams to create best in class 2 and 3-D design and merchandising.
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Researched and utilized design evolution trends through online subscriptions, market visits and conferences for creating innovative environments and visual merchandise presentation
2007-2014
2000-2007
Environment Manager | TheTimberland Company
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Oversaw Events, Visual, Fixture Development and Store Planning Teams for North American and Global visual projects.
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Led in the design and execution of 18-26 annual sell in and through events in the U.S. within budget parameters: media and brand events, sales meetings, tradeshows, account and board meetings.
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Led in design and execution of North America retail window and in-store campaigns, merchandise floor sets, seasonal point of purchase and graphics programs.
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Led visual benchmarking project providing a barometer to measure retail windows, instore presentations and ecommerce to insure relevant and ownable creative for the brand.
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Delivered visual standards guidelines for relaunch of 2 new store concepts and fixture concepts.
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Oversee development for shop roll out and custom shops with independents, department stores and athletic channels.
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Led the visual direction for new “Brand Experience” project based upon consumer insight research. Visual presentations were designed and executed for European VF headquarters in Lugano, Switzerland and “10 Brand Truths” for relaunch of the brand shown in 6 of the major global offices and showrooms.
1993-2000
Visual Solutions Manager | The Timberland Company
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Established and communicated global visual standards platform for all store environments to raise level of brand presentation and increase sales. Training tools included standards guides, “cheat sheets”, monthly newsletters in conjunction with seasonal training workshops.
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Managed design and execution of visual components for events within diverse product categories and businesses including apparel, footwear, licensed accessories and PRO work lines.
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Created strategy and managed design and development of global seasonal in-store visual and merchandising treatments based upon marketing strategies.
Visual Co-ordinator & Specialist Positions | The Timberland Co
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Supported Visual Team to deliver monthly Visual Merchandising Guides lines for specialty stores and wholesale accounts.
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Partnered with Store Planning Team to open 35-180 U.S. Concept Shop in Shop stores annually.
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Led visual merchandising at new store and shop in shop openings. Conducted employee training.
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Executed tradeshow events, showroom refreshes, off-site Sales Meetings and internal company events.
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Supported global photoshoots in creative direction and on-site and off-site set up.
CONTACT
Please contact me:
Tel: 1.603.205.3670
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Website: